Speakers

Entrepreneur by nature. I studied Business Administration and Management at the UCM and did an MBA at IE Business School, taking also different Masters and Courses in Marketing, Digital Communication and graphic and web design. My professional experience has been developed in different areas and departments from small to large companies in various sectors, such as Publicis, Caixabank or Grupo 7 Viajes. This has provided me with a global vision and knowledge of business to leap into entrepreneurship, where I first developed an advertising agency, setting up at the same time different businesses, ecommerce and technology, focusing since 2009 on what First workplaces is today.

Marta Gràcia joined Cloudworks in 2016 as a Business Strategist and has been its CEO since 2021. Under her leadership, the company has established itself as one of the leading coworking operators in Spain, with 15 locations, 30,000 m², and a community of 3,000 members in Barcelona and Madrid. 
Its latest opening in the Born district reinforces its commitment to spaces that combine design and functionality. Additionally, Cloudworks has obtained B Corp certification, reaffirming its dedication to sustainability and high-quality standards.

Uri Iskin is CEO and Co-Founder of HIT, a leading company in the corporate real estate market with the largest serviced office network in Argentina. The network has eight buildings in the city of Buenos Aires and is about to open a new office in Vicente López. With plans to expand to the rest of Latin America, the company already has offices in Chile and Peru and projects in Brazil, Colombia and Mexico for the medium term, totaling 35,000 m2 of operational space in the region. Among the main companies that have hired his services are Mercado Libre, Accenture, Danone, Naranja X, Modo, Farmacity, TecPetrol, and more than 300 SMEs. Uri holds a degree in Economics from Universidad de San Andrés and a Master's degree in International Marketing from ESIC, Spain. He worked for 10 years in different commercial and business roles at Telefónica.

Co-founder and CEO of Comunal, the main chain of coworking and flexible spaces in Peru, with 14 spaces, and have started their expansion in Mexico.

With more than 13 years driving the transformation of coworking spaces, Áurea Rivela is a benchmark in the coworking ecosystem in Spain. She is co-founder of HQ flex.com, a company specialized in Flex Office Management, which advises and manages flexible offices and coworking spaces for building owners in several cities in Spain.

Before leading HQflex, Áurea was General and Business Director at Utopicus, where she oversaw the opening of more than 40,000 m² of coworking spaces, turning the brand into one of the sector's benchmarks. He has also contributed his strategic vision in IT business consulting (Accenture), coordinated a startup incubator and managed a software solutions company.

With an eye on the evolution of workspaces, Áurea continues to promote initiatives that promote flexibility, innovation and growth for professionals and companies.

Ben is an intrinsically driven entrepreneur fascinated by the power of networking, both online and – believe it or not – offline. He made it his personal mission to network, connect & synergise wherever he goes. By simply listening Ben learns from others about what they are good at and what they could use help with. This puts Ben in the unique position to connect people and craft synergising relationships. Especially in his role as owner and community manager at The Living Room Coworking in Málaga, he always thrives towards that same goal: A smile on people’s faces caused by win-win-win synergies.

María Santos Peña, created Equipoeme Estudio in 2011 with her partners, consolidating as a reference in interior design. With the aim of merging different disciplines and creating a collaborative environment in Ourense, she co-founded Magma Espacio, the first coworking space in the city. Since its founding in 2013, he has played a key role in the management and development of Magma Espacio as a dynamic hub for innovation, networking and business growth.

After graduating and working for several years in England and in companies such as Coopers&Lybrand, David Vega began his career in Lexington where he has been able to consolidate a business model that already has locations in the main financial areas of Madrid and Barcelona. With a 100% entrepreneurial spirit, he has more than 20 years of experience in the workspace sector, promoting flexible solutions, focused on results and the generation of differential values.

He is also a member of the Board of Directors of the Spanish Association of Business Centers (Proworkspaces) and has recently obtained the Senior Management Program degree from IE.

Naiara joined the Aticco team 3 years ago when Aticco started to grow as a coworking operator, and helped the founding team to build this entrepreneurial & innovation ecosystem. At this moment she is Chief Innovation Office & Partnerships Manager at the group that offers flexible workspaces and coliving solutions, as well as an acceleration program for Seed startups. Previously she was Success & Operations Manager at the crowdfunding platform Ulule in Spain, and Project & Community Manager at the independent publisher Play Attitude. She loves connecting dots, building relationships, and helping entrepreneurs.

Rebecca Nachanakian is the General Manager of Continental Europe at WeWork. Since joining in October 2020, she has expanded her role from overseeing Southern Europe, Benelux and the Nordics to managing all operations across Continental Europe. Rebecca leads the regional implementation of WeWork’s global strategic direction, focusing on expanding high-quality experiences for member companies and employees, fostering close cooperation with members, landlords, brokers, and other partners, and driving profitable growth tailored to regional market characteristics.

Prior to WeWork, she spent over 15 years in the luxury hotel industry, most recently as General Manager of Jumeirah Hotel Resorts.

Gabi Espín, a graduate in Industrial Engineering from UPC and with a PDP from ESADE, began his entrepreneurial career as co-founder and CEO of Anyplast. The recycling company stood out for its innovative approach in a highly competitive market. In 2016, he co-founded Aticco, a company he continues to lead today. 
Aticco, initially conceived as a coworking space, has undergone a remarkable transformation to become a true Innovation Ecosystem. Today, the Aticco group not only figures as one of the leaders in the shared workspace sector in Spain with more than 10 coworking buildings in Barcelona and Madrid, but also offers coliving solutions, boosts startups through acceleration programs, provides open innovation services and even makes strategic investments in promising projects.

Liz Elam is internationally recognized as a trailblazer in the coworking movement, seamlessly blending collaboration, innovation, and an unwavering dedication to excellence. A natural entrepreneur, Liz founded Link Coworking in Austin, Texas, in 2010. Over nearly a decade, she expanded it to three locations, establishing it as the fourth-largest coworking brand in Austin before its notable sale in 2019. This landmark achievement made her the first woman globally to successfully exit a coworking brand.

In 2011, Liz further cemented her influence on the industry by founding the Global Coworking Unconference Community (GCUC), now the world’s largest coworking conference. Under her leadership, GCUC has grown into a global hub for the workspace industry, with events across the U.S., South America, China, Canada, the UK, Australia, and beyond. It has become a platform where coworking operators, designers, and industry leaders come together to share insights, innovations, and best practices.

Liz’s forward-thinking approach extends beyond coworking. Recently earning a graduate certificate in foresight from the University of Houston, she deepened her understanding of forecasting methodologies, further fueling her passion for shaping better societal outcomes. Her expertise positions her as a sought-after consultant and speaker on the future of work and workplace trends.

In 2023, Liz partnered with Derek Lutz to launch Bottle Rocket Search, the first headhunting firm dedicated exclusively to the coworking and flexible workspace industry. This new venture reflects her ongoing commitment to fostering growth and innovation within the industry. Liz also shares her insights and expertise through the GCUC Podcast, released bi-weekly, where she dives into the latest coworking trends and interviews industry leaders.

As a passionate advocate for sound business practices and innovation in the coworking industry, Liz consistently challenges operators and workspace brands to reimagine their potential. Her mission to combat the loneliness epidemic through coworking and community-building resonates deeply with both operators and members, solidifying her role as a key architect of the hospitality-focused workspace of the future.

Promoter of the philosophy and the industry of coworking in Spain.
Founder of the coworking space search engine CoworkingSpain.es and organizer of the Spanish Coworking Conference CwSC

Gabriel Bucher is Co-Founder & CCO of HIT, the country's leading company in the corporate office market in service mode for large companies, SMEs and startups.
It currently has eight buildings in the city of Buenos Aires reaching a daily audience of more than 5,000 people and is about to open the 11th of its network in Vicente Lopez. With plans to expand to the rest of Latin America, the company already has offices in Chile and Peru and projects in Brazil, Colombia and Mexico for the medium term, totaling 35,000m2 operating in the region. Among the main companies that have hired his services are Mercado Libre, Accenture, Danone, Naranja X, Modo, Farmacity, TecPetrol, and more than 300 SMEs.

Gabriel holds a degree in Business Economics from Universidad Torcuato Di Tella. Optimistic by nature, Gabriel is a born entrepreneur who sets a goal and does not stop until he achieves it. In his free time he likes to go jogging and enjoy nature.

With a background in architecture and a passion for creating functional spaces, I have built my career in design, construction, and operational management. After earning my degree in Architecture, I specialized in Professional Photography at EFTI and completed an MBA at EAE Business School.
Since 2023, I have served as Country Manager of Venture X Spain, leading the design, construction, and operation of both locations in Madrid. This hands-on experience has given me in-depth knowledge of every aspect of the business, driving strategic growth and delivering innovative workspace solutions.

Paloma has degrees in Audiovisual Communication and Advertising and Public Relations. After gaining experience in media, she focused on digital communication within tech startups in an accelerator. She contributed to the launch of Google’s Campus Madrid alongside TechHub, managing the entrepreneurial space. Subsequently, she returned to Valencia as part of Plug and Play, an open innovation platform, where she set up central services and took on the role of investor. Her efforts have garnered multiple public recognitions, and she now heads The Terminal Hub, a home for innovation.

Economist and dynamic entrepreneur transforming the workspace landscape in Málaga through MARLIFE Business Hub. Founder and Creative Director overseeing interior design, Communication and Marketing Strategies for a vibrant coworking space that empowers entrepreneurs and digital nomads.

Leveraging international business expertise to create an innovative, community-driven work environment with a unique Mediterranean lifestyle concept. Driving business growth and nurturing strategic relationships with a keen eye for opportunity and exceptional professional performance.

Passionate about connecting talented professionals, designing inspiring spaces, and unlocking new possibilities for businesses in the digital age.

Macarena has been a senior consultant at CBRE since January 2023, developing and executing the expansion operations of flexible operators in regional locations. Since joining CBRE, she has worked with strategic accounts in their expansion into new national markets, as well as in finding solutions to reduce the real estate footprint of her corporate clients and venture them into the use of flexible spaces. Since joining CBRE, she has been leading flexible space advisory projects for large owners such as El Corte Inglés, Colonial, Iberdrola, GMP, Adif Alta Velocidad and World Trade Center.

Roberto Zúñiga Gómez is a prominent professional in the Spanish real estate sector, specializing in the management of flexible workspaces. He is currently part of OficinasYA!, where he leads the expansion of Flex and Coliving spaces across Spain, including iconic cities such as Madrid, Barcelona, Valencia, Sevilla, and Bilbao, among others. With a career spanning almost three decades, he has driven innovative solutions in flexible offices, adapting to the evolving needs of businesses and professionals. His approach focuses on providing fully equipped spaces and flexible contracts, enabling business growth without complications. At the upcoming Coworking Spain Conference, which will take place in Madrid on May 27 and 28, 2025, he will share his vision on the future and the importance of a coworking network and the advantages it brings to the sector.

A graduate in Tourism and Business Management from IE Business School, she began her career in the hotel industry while studying law at the University of Salamanca. Throughout her career, she has managed operations in cities such as Miami, New York and Paris, standing out for her ability to lead teams and face crises, such as the one experienced in Istanbul between 2015 and 2017.

In 2021, Andrea joined The Social Hub, where she has played a key role in the brand positioning strategy in Madrid. Under her leadership, The Social Hub Madrid has integrated housing, coworking and cultural events, becoming a benchmark for innovation, inclusion and empowerment. She has fostered partnerships with UN Women Spain and Warner Music, and has developed programming focused on culture, wellness and education. As a leader, Andrea seeks to create inclusive spaces for diverse communities and foster collaboration between entrepreneurs, students and talented women.

I'm Marc Navarro, coworking consultant. I help companies to create more productive work environments that improve the life and performance of people at a professional level. All with the objective that they obtain the best possible results. I have specialized in the design and execution of new coworking spaces, advising its promoters from the first phase of incubation of the project to the distribution of the space to maximize the facilities.

I am also speaker, content curator and I write about coworking, for companies and organizations of the sector. I have worked as a space director and responsible for strategy in spaces such as Utopicus and CREC Coworking. I am the content director of the CoworkingSpain Conference, content curator in the Coworking Unconference Asia and Advisor of the Latam Coworking Summit.

Manager of Coworking Working Space in Alcobendas, one of the first Coworking spaces in Spain. Production Manager of the Coworking Spain Conference (CWSC) since 2014. Director of marketing, communication and space broker at CoworkingSpain.es. With more than 10 years of experience in event organization and specialized in the coworking world.