Rocío Vielva

With a degree in Business Management and Administration from the University of Cantabria, almost her entire professional career has been linked to Santander.
She currently holds the position of Director of Management, Strategy and Network ,Work Café of Banco Santander in Spain, and is responsible for directing and implementing the new relationship model, Work Café, a new concept of distribution, disruptive and innovative in the financial system.
In the 21 years she has been working at Santander, she has assumed different positions of responsibility. In 2014, she was appointed area manager ,in 2016 she was made nationally responsible for Commercial Systematics in Santander , assuming two years later the Commercial Management of Cantabria (her homeland) and later the Territorial Management of Cantabria Asturias (first woman to hold this position in the history of the Bank).
That same year she received recognition for leadership and senior management at the Businesswoman Award Gala.
Distinction of Honor awarded by the Bansander Club for her professional career.
Member of the group of influential women of Cantabria (committed to diversity and inclusion).
Multifaceted professional, committed, generous, strong and "all-rounder", who takes on each project with great enthusiasm and passion.