Inés Arroyo

Designer, creative and happy. This is how this particular art director, passionate about design, defines herself. One day she decided to put aside her work in advertising to undertake her personal project 'the iRegular project'. An idea materialized in the form of an app that combines different creative and advertising techniques applied to education. Today, after 10 years of experience, Inés works for well-known brands as an art director, teaches workshops and courses on design and creativity and continues working on her idyllic idea of changing the educational world under an even more ambitious project called 'the iRegular Spirit'.