Small towns, big opportunities. Local Coworking

In a sector dominated by large cities, the question arises as to whether coworking in smaller municipalities is really viable. If you are part of the Whatsapp group, this debate will surely be familiar to you.
We do not want to propose a unidirectional presentation and that is why we have asked María Santos, Magma Espacio Ourense, to moderate this Openflow session in which the protagonists are going to be you: our goal?
To find, once and for all, the keys that make spaces succeed or fail in small cities.

Objective

To compare points of view and experiences on the viability of coworking in small cities, exploring business models, differentiation strategies and the role of the local community in the success of these projects.
To take away a two-column list of ‘works’ and ‘doesn't work’.

Key points

Economic Viability: Is local demand sufficient to sustain a coworking space? Strategies to reduce risk and operational costs.
Community Impact: Encouraging local entrepreneurship and collaboration; key partnerships with local councils, associations and businesses. Fact or fiction?
Marketing in a Reduced Environment: How to generate interest in less densely populated areas; more effective digital and face-to-face promotion channels.
Differentiation and Specialisation: Niche markets or thematic approaches in smaller cities; profitability of offering specialised services with a limited user base.