From local to global: Venture X's franchise formula

Although management is currently “trending topic” in the industry, it is not the first alternative to conventional leasing of space to appear in the industry. Franchising, on the other hand, has been a viable option for years, with several operators. In this context, we want to review an option that, although it has been somewhat forgotten lately, is still relevant: coworking franchises, from the hand of Venture X.

Lady Lee, with operations in Honduras and Costa Rica, has expanded its business to the other side of the Atlantic through the Venture X franchise in Spain. Because it is a new market, they have chosen to open two locations in Madrid to learn first-hand about the particularities of the Spanish market.

Objective

To explain the franchise model from a franchisor's point of view.

Key points

Explain who Lady Lee and Venture X are.

- Sectors in which it is and coworking spaces in Spain. Why should someone choose to be a franchisee instead of starting their own brand?

- Pros & Cons: What does a franchisor offer?