Serena Borghero

She has been with Steelcase, a global leader in office furniture, for more than 10 years. As Marketing Manager, her role is to observe trends in the workspace, and together with the rest of her team, adapt the information she gathers to design products and concepts for the workspace that help people work more productively / After her experience in Italy (her hometown), Belgium and France, she has spent 6 years in the Netherlands, a country that is at the forefront of new ways of working, thanks to its readiness for innovation and collaborative culture. Serena is convinced that space plays a key role in worker productivity and that it is a tool that is often undervalued. Our new world needs new work environments and coworking spaces perfectly fulfill this role of change.