Jaime Villalonga López

Marketing and Communications Director at Wayco, with an MBA in International Business and a BA (Hons) in Business Administration, both from the United Kingdom. He brings 20 years of experience in marketing, communications, and sales across international environments, with a strategic focus on digital ecosystems, growth, and digital transformation.

Specialised in designing and executing integrated marketing plans, managing organic and paid campaigns, and developing SEO, SEM, inbound, and email marketing strategies. He has led teams and managed agencies, suppliers, and PR firms in demanding, fast-paced contexts.

He is the author of Escala Inteligentemente con IA, a practical guide to applying artificial intelligence to marketing and business growth.