Balancing distance and work: How to attract users to remote locations

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15:15
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Room 2
Equilibrio entre distancia y trabajo: Cómo atraer usuarios a lugares remotos

"Coworking has been visualized on numerous occasions as a tool to revitalize territories, highlighting its usefulness in rural areas. Rooral is a multi-award-winning social innovation project that works closely with villages threatened by depopulation. It attracts groups of remote workers to whom it offers a package that includes accommodation, coworking spaces and activities designed to reconnect with and learn from rural life, while providing villages with a new source of income, especially crucial in the low season. All this, while fostering a richer social life and a more deeply rooted sense of belonging in the community." 
Objective 
To convey how Rooral works as an example of a social innovation project 
that uses coworking as a tool to revitalize a territory. 

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