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11:00
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Room 1
![El desarrollo de Comunal en América Latina](/sites/default/files/styles/thumbnail_400xxxx/public/2024-06/captura-de-pantalla-2024-06-10-a-las-12.33.35.png?itok=y57-sJNb)
"A little more than ten years ago, Ernesto de Olazával left a position in a multinational company to create a space of only 400m2 in Lima. Today Comunal, with fourteen locations in Lima, controls the market in the Andean country. However, they did not stop there; about four years ago they started operations in Mexico City, the main market for flexible workspaces in Spanish-speaking Latin America, where they already have three locations. "
Objective
To explain the challenges that Comunal had to successfully enter the Mexican market.